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The UK supplement market is worth over £1.5 billion a year. For every vitamin D (essential for most people), there are a dozen products making vague claims about 'boosting immunity' or 'supporting vitality.'

As doctors, we find this frustrating. Most supplements lack clinical evidence. Some are actively harmful. Others are genuinely beneficial but poorly dosed or of poor quality.

Every supplement we recommend has strong clinical evidence. We test your baseline status where relevant, recommend appropriate doses, and stock products we've vetted for quality and purity.